Most small business owners massively underestimate social media, not because it doesn’t work, but because they think they need to be someone they’re not.

Why Social Media Is the Most Ignored Asset in Small Business

Every part of their day is content. Loading equipment. Driving to jobs. Working on site. Problem solving. Finishing work. That’s what people actually want to see.

Instead, owners talk themselves out of it. They think they don’t look professional enough. They don’t sound polished enough. They think no one would care.

The reality is the people they watch online look exactly like them. Same trucks. Same clothes. Same language. The difference is consistency, not personality.

Ten minutes a day of filming real work beats thousands of dollars in wasted advertising. Social media builds familiarity, trust, and visibility at the same time.

Businesses will spend money to be listed in places nobody looks while ignoring platforms where attention is free.

Visibility isn’t about perfection. It’s about showing up.