Why Most Business Websites Are Too Complicated

Most business websites don't fail because they're missing something.

They fail because they're trying to do too much.

Somewhere along the way, business owners were convinced that more pages, more features, more explanations, and more options would make their website stronger. In reality, the opposite is usually true.

Complexity is the enemy of effectiveness.

A complicated website asks too much of the visitor. It assumes they have time, patience, and interest to sort through information that should have been obvious. That assumption is almost always wrong.

People don’t arrive at a website looking to explore. They arrive looking to decide.

When a homepage is packed with sliders, animations, long blocks of text, nested menus, and competing calls to action, the visitor doesn’t feel informed. They feel unsure. And uncertainty leads to hesitation.

Hesitation leads to exits.

A simple website doesn't mean a lazy one. It means a deliberate one. Every element has a job. Every section earns its place. Nothing exists just because it "might be useful."