Insights & Ideas
Say it straight or don't say it at all.
Most Business Owners Are Buying the Wrong Kind of Website
WordPress, Squarespace, and Wix had their place. That place is shrinking fast. And right now a lot of business owners are not choosing them because they're better. They're choosing them because nobody told them the game changed.
The Most Embarrassing "Web Developer" Portfolio I've Seen Yet
Website developers who build absolute garbage really should not be talking shit in other website developers' comments. Because sometimes that ends with somebody taking a look at the websites you build.
I Made a Post About WordPress. A "Web Developer" Disagreed. So I Checked Their Work.
Someone jumped in the comments to tell me they've built many WordPress sites that perform well. So I pointed an AI agent at their portfolio and let the scan reports speak for themselves.
I Challenged WordPress. Hundreds Responded. One Site Actually Held Up.
I asked people to show me a WordPress site that actually performs. Most didn't respond. A few dropped links. I ran them all through the scanner. The pattern didn't change — until one site did.
What Our Scanner Actually Checks and Why It Matters
Most site audits check a handful of things and call it done. Ours checks 155 factors — all of them things Google has publicly said it cares about. Here's what that actually looks like.
WordPress, Squarespace, and Wix Are Not the Same as a Website That Actually Performs
Looking like a website and being a website that actually works are two completely different things. These platforms sell you autonomy. What they deliver is bloat.
How to Read a Website Scan Without Speaking Tech
A website scan should not bury you in jargon. It should show you what matters, what Google cares about, and what is actually holding your site back.
How Fast Should a Local Business Website Load?
If a local business website feels slow on mobile, it is probably costing leads. Speed is not a technical vanity metric. It affects trust and action.
How Do You Know If Your Website Is Actually Working?
Most business owners have no idea whether their website is generating anything. They think it is fine because it exists. That is not a metric. Here is how to actually find out.
Why Are PNG Images Bad for Your Website?
PNG files are massive compared to modern formats. A WebP image can be 12 to 14 times smaller at the same visual quality. If your site still uses PNGs, you are paying for that in load time and rankings.
Why Does Website Speed Matter for Local Businesses?
A slow website costs you in two ways simultaneously: lower search rankings and worse conversion rates. Both of those hit revenue. Speed is not a technical nice-to-have. It is a business issue.