I was a guest again on the Shift Happens Podcast, hosted by the guys behind Soniq CX.

This was my second time being on with them, and this round the conversation centered on something I believe pretty strongly:

SaaS is dead.

Or more accurately, the era of paying monthly forever for software that almost fits your business is dying fast.

That is what this episode is about.

We talked about how AI has changed the economics of custom development, why more businesses should be building systems around their actual workflow instead of adapting themselves to generic tools, and why off-the-shelf software is becoming a weaker answer for operators who need precision instead of compromise.

That does not mean every subscription disappears tomorrow. It means the justification for a lot of them is getting weaker by the day.

If your business has specific processes, specific data, specific customer communication flows, specific follow-up needs, or specific operational logic, it is becoming more realistic than ever to build exactly what you need instead of renting a patchwork of tools that sort of gets close.

That is the shift.

The episode is embedded below if you want to watch it here.

What This Episode Covers

  • why the old SaaS model is getting weaker
  • how AI is compressing development cost and time
  • why custom systems are becoming a realistic move for more businesses
  • the difference between software that almost fits and systems built around the way you actually operate

If you are running a business and you are tired of stacking subscriptions, workarounds, integrations, and compromises, this conversation will make sense immediately.

And if you want the written version of the same core argument, read SaaS Is Dead.