Insights & Ideas
Say it straight or don't say it at all.
Cars
They Don't Hate the Car. They Hate What It Says About Them.
People are usually not reacting to the car. They are reacting to what it forces them to confront about themselves.
Websites
The Contact Page Is More Important Than You Think
A weak contact page creates friction right at the moment somebody is ready to act. That is one of the worst places to be sloppy.
Websites
The Difference Between a Pretty Website and a Useful Website
A pretty website can still be weak. A useful website helps the business grow. Those are different standards.
Websites
Why Most Small Business Websites Have Too Much Junk
A lot of business websites get worse as more random sections, plugins, and pages get piled on. More is not the same as better.