Insights & Ideas
Say it straight or don't say it at all.
Business
Positioning Yourself as an Expert When You're Clearly Not Is Dishonest
There is a right way to enter the market when you're new to something. You say that. But positioning yourself as a professional and taking full price while you figure it out on someone else's business — that's not learning. That's fucking people over.
Business
Cheap Is Expensive. Just Delayed.
Competing on price attracts price shoppers. Average positioning draws in the clients who will grind you on cost and leave the moment someone bids lower.
Business
Good Enough Is Getting Replaced
The baseline keeps rising. What used to be acceptable is becoming the floor. The middle is disappearing, and average is where the pressure is worst.
Business
The Market Isn't Slow. Your Positioning Is.
When business slows down, blaming the market is easy. But if your competitors are still booking jobs, the market is not the problem.