Say it straight or don't say it at all.
Not everyone wants more traffic, more bookings, or more growth. Sometimes people have already decided where they want to stop. That is harder to sit with than it sounds.
AEO stands for Answer Engine Optimization. AI tools like ChatGPT and Google AI Overviews now answer questions directly instead of showing lists of links. If your site is not structured to answer questions, you will not show up.
Google AI Overviews, ChatGPT, and Perplexity all pull from structured, well-organized websites. If your site is thin or poorly formatted, AI systems skip you. This is not optional in 2026.
