Insights & Ideas
Say it straight or don't say it at all.
Business
Positioning Yourself as an Expert When You're Clearly Not Is Dishonest
There is a right way to enter the market when you're new to something. You say that. But positioning yourself as a professional and taking full price while you figure it out on someone else's business — that's not learning. That's fucking people over.
Business
Why Most Agency Websites Fail Small Business Owners
A lot of agency-built websites are better at looking polished in a portfolio than performing in the field for an actual small business.