Insights & Ideas
Say it straight or don't say it at all.
Websites
Local Landing Pages That Do Not Look Spammy
Location pages can work well for local businesses, but only if they are built with actual substance instead of copy-paste junk.
Business
What to Fix Before You Run Google Ads to Your Website
Do not pay for traffic to a weak website and then act surprised when the numbers disappoint. Fix the obvious leaks first.