Insights & Ideas
Say it straight or don't say it at all.
Business
Most Businesses Don't Know Their Numbers
If you can't tell me your cost per lead, your close rate, and your average job value off the top of your head, you are flying without instruments.
Websites
Why Your Website Needs to Be AI-Compliant Now
Google AI Overviews, ChatGPT, and Perplexity all pull from structured, well-organized websites. If your site is thin or poorly formatted, AI systems skip you. This is not optional in 2026.