Insights & Ideas
Say it straight or don't say it at all.
Websites
What Our Scanner Actually Checks and Why It Matters
Most site audits check a handful of things and call it done. Ours checks 155 factors — all of them things Google has publicly said it cares about. Here's what that actually looks like.
Websites
How Fast Should a Local Business Website Load?
If a local business website feels slow on mobile, it is probably costing leads. Speed is not a technical vanity metric. It affects trust and action.