Insights & Ideas
Say it straight or don't say it at all.
How to Build a Custom GPT (Without Overcomplicating It)
You've built your knowledge base. Now you need to make it permanent. Here's the simplest way to build a Custom GPT so you never have to explain your business from scratch again.
You're One Step Away From Making Your AI Properly Useful
Most people using AI right now are getting surface-level results and they don't even realize it. The fix isn't a complicated technical skill. It's changing how you interact with the tool.
Is AI Search Changing How Customers Find Local Businesses?
Yes. ChatGPT, Perplexity, and Google AI Overviews are already changing how people find local services. What you need to do about it is straightforward if you start now.
What Is AEO and Why Does It Matter for Your Business?
AEO stands for Answer Engine Optimization. AI tools like ChatGPT and Google AI Overviews now answer questions directly instead of showing lists of links. If your site is not structured to answer questions, you will not show up.