Insights & Ideas
Say it straight or don't say it at all.
A $50,000 Contract Almost Came With a Five-Year Handcuff
A land management client landed a $50,000 snow removal job. Buried in the contract was a non-compete clause that would have blocked him from working with that company for five years — on any job, not just snow.
He Was Selling the Obvious Service. The Bigger Business Was Hiding After It.
A roof cleaning client had solid jobs and decent prices. But every customer only bought once. Two phone calls later, the entire business model changed.
From Surviving to Scaling
Most businesses are not growing slowly because growth itself is slow. They're growing slowly because something critical is broken or missing. Once that gets fixed, growth can move a lot faster than people expect.