Insights & Ideas
Say it straight or don't say it at all.
Restaurants
The Problem Isn't Always What You're Doing Wrong
Sometimes the thing killing a restaurant is not lack of customers. It is the part of the operation the owner refuses to change, even when the numbers are already giving the answer.
Business
Most Businesses Don't Know Their Numbers
If you can't tell me your cost per lead, your close rate, and your average job value off the top of your head, you are flying without instruments.
Websites
How Do You Know If Your Website Is Actually Working?
Most business owners have no idea whether their website is generating anything. They think it is fine because it exists. That is not a metric. Here is how to actually find out.