Insights & Ideas
Say it straight or don't say it at all.
Websites
Is AI Search Changing How Customers Find Local Businesses?
Yes. ChatGPT, Perplexity, and Google AI Overviews are already changing how people find local services. What you need to do about it is straightforward if you start now.
AI
What Happens to Your Business When AI Answers the Question Instead of Sending Traffic?
Zero-click searches are accelerating. AI Overviews answer questions before anyone clicks. For local businesses, this cuts both ways. If AI cites you, you win. If it cites a competitor, you are invisible.
Websites
Why Your Website Needs to Be AI-Compliant Now
Google AI Overviews, ChatGPT, and Perplexity all pull from structured, well-organized websites. If your site is thin or poorly formatted, AI systems skip you. This is not optional in 2026.