San Antonio is the seventh-largest city in the United States and spans Bexar County with significant market activity extending into Comal, Guadalupe, and Medina counties. Joint Base San Antonio - Fort Sam Houston, Lackland, and Randolph - creates one of the largest military-connected populations in the country: a search-dependent customer base that turns over regularly and doesn't rely on local referral networks. The tourism economy around the Riverwalk, the Alamo, and the broader historic district drives hospitality and food service demand. Construction is active across the metro. Home services are in constant demand from a large and growing homeowner population. Healthcare is a major industry anchor.