The Fort Myers metro spans Lee County and connects into Cape Coral, Bonita Springs, Naples, and Estero - all with distinct search patterns and competitive dynamics. Construction and home renovation are extremely active, particularly in the post-hurricane recovery and rebuild cycle. Home services - HVAC, roofing, landscaping, pest control - are in constant high demand in the Florida climate. Healthcare is a significant industry driven by the retiree population. Seasonal businesses need to capture search traffic from the annual influx of snowbirds who don't have local referrals. Geographic coverage across the full Southwest Florida corridor is critical for capturing the full available market.